What is SEO?
Search engine optimisation is all about improving the visibility of your website within Google search results. Whilst other search engines are available, Google is the biggest and their guidelines dictate a lot of what happens in online marketing.
Doing SEO for your website is often referred to as organic, as the work is done has an indirect impact on your overall visibility on Google. Technical improvements, the addition of optimised content, link acquisition and building your authority and industry relevance are the fundamentals of organic SEO, but that’s not to say that this can be complemented by paid exposure through PPC, too.
In order to succeed with SEO, it’s vital you have a strategy that is tailored to your specific needs. There is no one size fits all solution so it’s important to get this right, whether you do it yourself or outsource to an expert.