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    Home » What Are The Best Free Tools for Marketing My Business Online?

    What Are The Best Free Tools for Marketing My Business Online?

    When it comes to marketing your business online, there are hundreds of free online tools you can use as part of your digital marketing efforts. Needless to say, some are better than others and there is, of course, those that draw you in with free versions with the sole intention of encouraging you to sign up to a premium account.

    Unless you are a dedicated digital marketing professional, finding the correct tools to use can be a daunting task. Fear not, because here we have listed some of our favourite free tools that we would recommend for any business looking to improve their online presence.

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    Buffer

    Buffer is a fantastic tool for helping you to organise and schedule your social media campaign. On the free plan, users can connect one profile from each platform, scheduling up to 10 posts for each of those platforms. For busy entrepreneurs that know the value of engaging with their customers via social media, this is a tool that comes highly recommended.

    Hunter

    If you are looking for leads or simply haven’t the time to search through a website for a contact, the Hunter Chrome extension will crawl a website and present you with a contact name and email address, as well as the source page from where it found it. With this free tool, you can crawl up to 150 websites in a month without signing up to a premium account.

    Hootsuite

    Hootsuite is another social media management tool that offers a free limited plan that may be of interest to small business owners looking to feel their way into social media. Without signing up to a premium account, users can register up to three social profiles and schedule 30 messages.

    Google Analytics

    Google Analytics is a must-have for any campaign as it provides you with an insight into the performance of your website. If you want to be able to compile a report on your website’s traffic, conversions, customer behaviour and referrals, Google Analytics is an essential tool.

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    Google Webmaster Tools

    Another of Google’s offerings, Webmaster Tools is one of the most important tools for anyone working on a website’s Search Engine Optimisation (SEO) campaign. From here, you can track any issues with your website, create page reports and much, much more. If you are paying for a tool that offers something similar, the chances are that you are paying for something that is pulling data through from this free resource.

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    Google Keyword Planner

    Yet another Google product, but one that cannot, and should not, be overlooked. Part of Google Ads, Keyword Planner is a powerful tool in the hands of those who know how to use it. Here, you can identify keywords with the correct balance between search volume and competition, opening the door of opportunity for your business. You need not waste your time fighting a losing battle against global brands any longer.

    SEMRush

    Strictly speaking, SEMRush is not a free tool but it does have a limited free offering that will be useful for owners of start-ups. SEMRush is one of the most popular tools used by digital marketing professionals due to the level of insight offered into a website’s rankings on Google, as well as it's backlink profile.

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    Screaming Frog

    This is a website crawler that most SEOs swear by. This downloadable tool does present the option to upgrade to an unlimited paid account, while the free version will allow you to crawl up to 500 URLs. This can be used to identify broken links, errors, redirects, duplicate pages and develop sitemaps amongst others.

    Link Explorer/MozBar

    Moz’s Link Explorer is a fantastic resource for anyone interested in looking into the anatomy of a backlink. Here, you can view a domain’s backlinks, Domain Authority and spam score amongst others. Without signing up to Moz Pro, you will be limited to 10 searches a month. However, when you download MozBar, a Chrome extension, you can view the website’s metrics and data through this handy and completely free toolbar without limitation.

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    HARO

    Help a Reporter Out, otherwise known as HARO, is a free PR resource designed to connect journalists looking for a story with those willing to provide one. If you are looking for somewhere to send a carefully crafted press release or looking for a new and unique way to build brand mentions and links through a news website, this is a daily subscription you should be signed up to. The majority of opportunities are US-based, but there is usually a good amount of UK-based publications featured, too.

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    Hemingway App

    The Hemingway App is a fantastic tool, especially if you would not class yourself as a strong writer. This free tool will review the content you have written and grade it in terms of readability, highlighting any passages that require revision in terms.

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    Grammarly

    Grammarly is another tool that is widely used to review content from a readability and spelling and grammar perspective. This can be installed as an add-on into your browser and word processor, allowing you to review your content quickly and easily.

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    Google Alerts

    If you are interested in tracking your brand mentions and/or industry news, Google Alerts is a tool that is worthwhile setting up. Through this tool, you can set up an alert which will send you an email of any mentions of a brand name or keyword from sites crawled by Google. This will not track any mentions on social media channels.

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    MailChimp

    MailChimp is the most popular email management service around, providing you with the ability to add email lists and send out mailshots to existing and prospective customers. The free account allows you to reach up to 2,000 contacts and offers limited features, more of which can be unlocked should you decide to upgrade to one of MailChimp’s premium offerings.

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    Down For Everyone or Just me?

    This website serves one very simple purpose, which is to check if a website is no longer working for everyone or just you. Through a simple search, you can find out if your website has suffered a major outage or if it is just an issue with your device.

    Answer The Public

    If you are tasked with creating a piece of content but unsure as to what to write about or how to target it, Answer The Public is a website you need to bookmark. By entering one or two keywords into the tool’s search bar, you will be presented with visualised data of the questions that are being asked online that relate to your topic. This tool can help when it comes to brainstorming new blog ideas.

    Dated: Jun 24 2020

    Estimated reading time: 5 minutes, 32 seconds

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