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When it comes to the world of online marketing, there is a lot to take in and we’ll be the first to admit it.

There’s a fair amount of industry-specific terminology that you might not be familiar with, and while you are still getting to grips with the basics, you can go from being a local business to one that is competing with household names for search traffic overnight. For this reason, it’s important for you to understand exactly what’s going on.

From the technical jargon and abbreviations that get thrown around through to the ever-changing, constant updates from Google, we’re going to give you the low down – and deliver the information that you really need to know.

Abbreviations and Acronyms

All of the below acronyms are used so often and so easily by those working in the online marketing world that it can sometimes be a little difficult to keep up, whether you’re new to SEO or not. To keep it simple for you, we’ve got an overview of what these terms mean – and then we’ll explain exactly why they’re important.

SEO: Search Engine Optimisation

This encompasses the work that can be done to, on, and off a website to make it easier to find on search engines. The rankings you hold within the search engine results are largely as a result of this.

Why it’s important: Without SEO, it can be hard to find the visibility you need to succeed online, especially within a crowded market.

PPC: Pay-Per-Click

Where SEO helps to improve your visibility within search results naturally, PPC allows you to bid on keywords and appear right at the top of search results. You pay for every click you receive.

Why it’s important: Sometimes, you need to make conversions, and quickly. This is your best bet for a short-term influx.

SEM: Search Engine Marketing

Also known as digital or online marketing, this refers to all the methods of improving the online presence of a website, including both SEO and PPC, but is often primarily focused around paid avenues.

Why it’s important: When looking to improve visibility and increase traffic to your website, a search engine marketing strategy is key to making it a success.

CTA: Call to Action

Anything on a web page that prompts you to do something is a call to action. This could be a button that says, “Call Now” or “Sign up to Newsletter”, or a link to contact information.

Why it’s important: Having the right CTA on your website can be the difference between a potential lead and a conversion.

CTR: Click through Rate

When you type a phrase into Google, there are usually ten standard organic listings per page. There can also be paid ads, localised results and map results, too. Each of these pages is known as a SERP.

Why it’s important: Understanding where you are ranking in search results is pivotal for assessing the success of your online marketing efforts.

CMS: Content Management System

A content management system is usually the platform your website is built on – such as WordPress. This gives you an easy way to manage and update your website and blog regardless of how tech-savvy you are.

Why it’s important: A good CMS makes the management of your site as simple as possible and gives you the chance to introduce basic SEO tools, too.

SERP: Search Engine Results Page

When you type a phrase into Google, there are usually ten standard organic listings per page. There can also be paid ads, localised results and map results, too. Each of these pages is known as a SERP.

Why it’s important: Understanding where you are ranking in search results is pivotal for assessing the success of your online marketing efforts.

CRO: Conversion Rate Optimisation

If your end goal is to increase revenue or enquiries, then CRO is the ways in which you can improve your website or ads to encourage a user to make a purchase or submit an enquiry.

Why it’s important: Not everyone is sure that they want to commit to a purchase or enquire for more information. With the right CRO, you are more likely to push visitors over the line, making your business more efficient and profitable.

UX: User Experience

User experience is about understanding how a visitor will interact with and navigate your website and is widely used in conjunction with enhancing your site to match a user’s needs.

Why it’s important: By tailoring your site around the overall user experience, you are better understanding their needs – and fulfilling them.

Understanding Online Marketing

Hopefully, this gives you a better understanding of online marketing, and how it will help you achieve your goals. While there are many other acronyms and abbreviations in use, these are the main ones that you are likely to come across – and knowledge is power!

If there’s anything else you have come across that you’d like to understand in more detail, please do not hesitate to contact us and we’ll be more than happy to help.


Dated: May 30 2019

Estimated reading time: 4 minutes, 17 seconds

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